4/22/2023 0 Comments Gravit meaningIt is also the overall pull your content and brand have that is, it’s ability to draw people in and keep them there. Gravity is the term used for the added SEO pull generated when people search your brand name along with other keywords you rank for. When people are searching for the combination of your company name, slogan, and keywords for open positions, you’ll know your employer brand has gravity. In terms of recruitment marketing, it means you have people going straight to your careers page when they’re ready to look for an opening, because they already know and love your employer brand and want to be a part of it.īrand, in a more general sense, is the emotional response people have when they see your logo, or slogan, or even just a piece of content they know was created by you (and they know this because it was written in your unique brand voice). Now it’s time to work on your employer brand gravity.īrand gravity is the term for when a brand has the emotional pull necessary for people to remember you and your company, even when they don’t really know why. You’ve even got your social media presence on message. ![]() You’ve been working on spreading your employer brand through ongoing recruitment marketing campaigns.
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